Get Products to Shelf Faster. Keep Customers Happy. Run a Tighter Supply Chain.
Your product data touches every part of your business — from the first concept sketch to the store shelf. When it’s wrong, everything slows down. ZMDM puts your teams in control.
Your Product Data is Everywhere. And Nowhere.
Most consumer products companies have product information scattered across a dozen systems. Every team maintains their own version. And when something needs to change? It takes weeks to update everywhere.
What Matters to Your Business
Master data isn’t a technology problem. It’s a business problem. Here’s what getting it right actually means.
Speed to Market
Launch new products before competitors. Respond to trends while they’re still trends. Get seasonal items on shelf when they matter.
Customer Excellence
Meet retailer requirements the first time. Eliminate chargebacks. Build the reputation that gets you shelf space.
Supply Chain Excellence
Plan with confidence. Ship without surprises. Keep the right inventory in the right place at the right time.
Master Data Across Your Entire Value Chain
From product concept to customer delivery, every step depends on accurate, complete, consistent data.
Master Data for Every Business Process
Click on a process to see how better master data drives better business outcomes.
New Product Introduction
Why does it take 12 weeks to set up a new SKU?
Because every team — R&D, regulatory, packaging, marketing, supply chain, sales — needs to add their piece. And they’re all waiting on each other. Or worse, they’re working from different spreadsheets and finding errors at the last minute.
Key Master Data Objects
Commercialization
Why is the last week before launch always chaos?
Because marketing needs sell sheets, sales needs pricing, customers need spec sheets — and everyone’s working from different versions. The product exists, but the data to sell it doesn’t.
Key Master Data Objects
Supply Chain Planning
Why does planning always need a buffer?
Because planners don’t trust the data. Lead times are wrong. MOQs are outdated. Shelf life requirements are buried in spreadsheets. So they add safety stock — and you carry excess inventory.
Key Master Data Objects
Commerce — Retail and E-commerce
Why do you keep getting chargebacks from retailers?
Because every retailer wants different data, in different formats. Walmart isn’t Target isn’t Amazon. And your team is maintaining this in spreadsheets, copying and pasting, hoping nothing breaks.
Key Master Data Objects
Manufacturing
Why do engineering changes cause production problems?
Because the BOM in PLM doesn’t match the BOM in ERP. The specification sheet on the plant floor is two revisions old. And no one found out until the line was already running.
Key Master Data Objects
Logistics
Why do shipments keep getting rejected or delayed?
Because the weight in the system doesn’t match the actual weight. The dimensions are wrong. The pallet configuration changed but nobody updated the master. Carriers charge you for the difference.
Key Master Data Objects
Quality Management
Why does investigating a complaint take so long?
Because you can’t find the specs. The supplier certificate is in someone’s email. The lot genealogy is spread across three systems. When there’s a recall, you’re scrambling to figure out the scope.
Key Master Data Objects
The Master Data That Runs Your Business
Every process depends on these core data objects. When they’re accurate, complete, and consistent, everything works. When they’re not, you’re fighting fires.
Item / Product Master
- SKU identifiers
- Descriptions
- Categories & hierarchies
- Status & lifecycle
- Regulatory attributes
Bill of Materials
- Components
- Quantities
- Substitutes
- Effectivity dates
- Revision control
Customer Master
- Account hierarchy
- Ship-to / bill-to
- Terms & conditions
- Channel assignment
- Contact information
Supplier / Vendor Master
- Supplier profiles
- Certifications
- Lead times
- Payment terms
- Quality ratings
Packaging & Logistics
- Pack hierarchy
- Weights & dimensions
- GTINs / UPCs
- Pallet configurations
- Storage requirements
Pricing
- List prices
- Customer-specific
- Promotions
- Cost data
- Margin rules
Specifications
- Product specs
- Raw material specs
- Tolerances
- Test methods
- Certificates of Analysis
Location / Facility
- Plants & warehouses
- Distribution centers
- Storage locations
- Capacity data
- Operating parameters
Results from Consumer Products Leaders
Real outcomes from companies that put their business teams in control of master data.
Ready to Put Your Teams in Control?
See how ZMDM helps consumer products companies launch faster, serve customers better, and run a tighter supply chain.